5 Tips For Coming Up With An Article Marketing Strategy

Posted on: 20 April 2015

Getting into article marketing gives you the opportunity to market any type of product or service. Most article submission sites will let you publish unlimited pieces of content, as long as they are of high quality. Since you're going to be producing quite a bit of content, it helps to have a solid strategy in place. Here are some tips for getting started.

1. Do Your Research

A good article marketing strategy begins with some solid research. Get to know your target market better, including what they're interested in, what problems they need solved, and where they go to for content. Find out if they spend more time on social media than organic searches, and what social media networks they use the most. Discover what motivates your audience and what makes them want to read articles. This is all information that can be attained with extensive research and help you work on your marketing strategy.

2. Choose Your Niche

Through your research, you most likely came up with your main niche. The niche is the area of business or industry where you are writing most of your content. It is important to have the niche narrowed down so you can focus on writing the right articles and knowing where to submit them. Submitting home improvement articles on an article submission site specializing in teens isn't going to be helpful to the readers or very popular. Get to know your niche as well as your target market.

3. Find Reliable Writers

It also helps to add some other writers and researchers to your team as part of your article marketing strategy. To build a strategy, you're going to need help. It is very difficult handling other business operations while also researching, writing and submitting articles all day. Try to find at least one or two article writers, and others who will be responsible for promoting and submitting these articles once they are finished. Keeping a team to help you can split up your load and let you focus more on the long-term strategy.

4. Add Visual Interest

Many articles only include black text, which can be boring and hard to focus on. Aside from basic formatting changes, like shorter paragraphs and bold subheadings, add some more visual interest. Include an infographic related to the content you're writing about, add an image to the top or throughout the article, or see if the submission website allows for different types, sizes or colors of fonts. You don't want to go overboard, but standing out is always a good idea.

5. Develop a Schedule

Your article marketing strategy also needs to include a schedule you can stick with throughout the week. Decide on how many articles you want to have submitted and what needs to be done to accomplish this. It means having the research done, topics decided on, articles written and edited, someone to submit them and another person promoting them once they're published.


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