Four Ways Custom Labels Can Help You Promote Your Business

Posted on: 26 November 2015

Businesses typically use numerous types of promotional items, including customized pens, hats, and T-shirts. Many businesses also use social media accounts, as well as TV, print, radio, and online advertisements to attract customers. While all of these are great promotional outlets, you shouldn't overlook simple ways to promote your business. Custom labels are available in a wide range of shapes, colors, and sizes; the versatile product can do wonders when used as a promotional tool. Check out these tips to learn more about using custom labels (such as those provided by Northwest Label) to promote your business.

Custom Sale Stickers

Use custom labels that feature your company's name and logo to tag sale prices throughout your shop. Either design labels that have some blank space, and use the blank space to write in the sale price; or design round custom labels with your business logo centered that say things such as, "Buy One Get One 50% Off" or "20% Off" around the label's border. 

QR Codes

Create a custom label that features a QR code that links back to your company's website or social media site. Stick the labels on everything from business cards to product packaging so that your customers can scan the QR code with their smartphones to go directly to the link connected with your QR code.

Product Labels

If you make your own products, it's extremely important to create custom labels to brand the product packaging. Labels can easily be placed on bottles, clam-shell packaging, boxes, and bags. Also, if you give out samples of specific products, make sure you place a custom label on every sample that includes your business name and contact information.

Thank You Stickers

Create a custom Thank You label with your business logo on it to show appreciation to your customers. Include a sticker with each purchase, regardless of whether it's an in-store or online purchase. You can even take your Thank You labels a step further by putting a promotional code on the label that gives your customers an additional percentage off of their next purchase to help increase the amount of repeat customers your business gets.

The fact is, custom labels can be used in several different ways. By thinking outside of the box, you can use your custom labels to promote your business, promote sale prices, increase online sales, increase the amount of social media followers you business gets, and encourage customers to make additional purchases in the future.


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